Deadmau5 | MELT EVERYTHING

Joel Zimmerman has been recording under the name deadmau5 since he discovered a fried rodent in his computer back in 2004. Arguably “The Godfather” of modern EDM music, his trance-synth signature sounds have catapulted him to the top of the dance music scene. The success of deadmau5 can be attributed to his tasty beats, magical knack for self-promotion, and a live stage show which is like no other EDM act on the scene today. After months of building anticipation through various renderings and videos, in March of 2017 deadmau5 debuted the video paneled platform where he DJs his sets when performing his own solo branded shows affectionately called Cube 2.1. Deadmau5 then embarked on a nationwide tour where fans got to see the massive Cube 2.1 in action. Due to the incredible weight and size of the Cube a third scaled-down version was designed in order to travel overseas (what Joel has named his “Cubed cube”). Last July deadmau5 revealed the brand new Cube 2.1 setup. The stage is an exact replica with the same pixel and panel configuration but a much higher pixel pitch, a significantly smaller footprint and can be transported easier. And with the unveiling of the new Cube 2.1 it was decided an even more robust visual spectacle needed to be created. Melt Creative was contracted to create animations to support the already robust content library of the cube 2.1 tour. This included ISF and real time animations, as well as post edited loops of rendered content timed in 16,8,4,2, and 1-bar lengths. The strength of this concept allowed for the VJ to display animations that were timed perfectly to the music in real time, while allowing each show to have it own unique energy. Our firm believes that time code shows are amazing, however don’t provide the same flexibility and artistic freedom of systems of this nature. Utilizing this concept by programming this collection of content with OSC as well as SMPTE time code created a stable, redundant, and reliable product for our client. After the programming, rehearsal, and initial launch of the first 4 shows at the Hammerstein Ballroom, our team coordinated with Joel to leave the tour in the stable platform in which it was designed. Therefore giving all of the control to Deadmau5. The advanced pixel mapping of the new Cube 2.2 stage boasts a dynamic 16 automation boxes for each cable with independent graphics and movement. A rich assortment of new imagery on the cube created by the Melt team is evidence that deadmau5’s latest project is his most ambitious production to date. Melt Creative was happy to be approached to make the Cube 2.2 shows ones to remember. Performances that evolve with the energy of the evening, this amazing platform synchronized not only with the music but with the media.

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