Kid Rock at the Brickyard 400

For the 2016 Crown Royal Presents “Your Hero’s Name Here” 400 weekend at Indianapolis Motor Speedway, MELT supported Kid Rock’s Saturday night infield concert with visual programming, media-server playback, and live camera/video effects for a massive race-weekend crowd. The show support paired IMAG, stage looks, and performance-driven visual playback into the larger Brickyard concert environment. It also connected to MELT’s broader Indianapolis Motor Speedway work across Indy 500 race-weekend stages, including Snake Pit, Carb Day, Legends Day, and branded content systems for partners such as Miller Lite and Firestone. Scope: visual programming, media server support, live visual operation, camera integration, and show playback. Client: Indianapolis Motor Speedway / Crown Royal Presents “Your Hero’s Name Here” 400. Artist: Kid Rock. Reference photos: Indianapolis Motor Speedway and Onstage Magazine / TJ Foreman.

2016brickyard 400crown royalindianapolis motor speedwaykid rocklive cameramedia serversshow operationvisual programmingVisuals

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