Maddy O’Neal Live Show + Streaming Visuals

Multi-format release and show content

MELT created a multi-format visual package for Maddy O’Neal that extended the world of her releases into live performance, streaming platforms, and social channels. Built around tracks including “WOOFER,” “WIDE AWAKE,” and “MIND OVER MATTER,” the package translated hand-drawn, psychedelic album-world imagery into motion assets that could move between a stage screen, a YouTube visualizer, a Spotify canvas, SoundCloud, square feed posts, and vertical story placements.

The result was a flexible release and show toolkit: bold enough to carry a room-sized LED wall, detailed enough to hold up as close-viewing artwork, and modular enough for the different specs required by major music and social platforms.

Scope included live show visuals, YouTube visualizers, Spotify loops, SoundCloud assets, square social cuts, and vertical story exports for the release campaign.

ClientMaddy O’Neal
TracksWOOFER, WIDE AWAKE, MIND OVER MATTER
RoleMotion design, visual system development, platform-format delivery
DeliverablesLive show visuals, YouTube visualizers, Spotify loops, SoundCloud assets, square and vertical social cuts

Artist VisualsLive VisualsMusic Release ContentSpotify CanvasYouTube VisualizerSoundCloudSocial Assets

Project delivery folder Maddy O’Neal press reference