MELT EVERYTHING All Projects

Projection Mapping, Brand Activation & Winter Sport Spectacle

Sam Adams Air and Apres

A spectacular big air competition and projection mapping event at Sugarloaf Mountain Resort, where snowboarders moved through a sea of vibrant visuals across the mountain environment.

MELT Interactive helped bring the resort to life as an immersive audiovisual canvas, pairing custom projection content with light, color, and sound for a high-energy apres experience.

The project blended winter sport spectacle with state-of-the-art mapping technology, transforming the snowy terrain into a branded live-event environment for Samuel Adams.

ClientSamuel Adams
PartnerLumen and Forge
LocationSugarloaf Mountain Resort

samuel adamsprojection mappingbrand activationsnowboardsugarloaf