Custom visual systems, built with the client

How We Do It

Every project starts with a different room, audience, product, timeline, and technical puzzle. We use a clear four-phase way of working so the creative stays personal and the production stays controlled.

Discovery Design Direction Production Programming

How we work

Personal first. Technical all the way through.

MELT turns creative intent into media that works in the real world: projection-mapped surfaces, LED canvases, stage designs, immersive retail moments, artist visuals, launch environments, and simulation spaces.

The process is built around alignment. We define the story and constraints early, create assets for approval before heavy production, then move into rendering, delivery, and onsite programming with fewer surprises.

Phase 01

Discovery

We start by learning what the product, artist, venue, or brand moment needs to make people feel. This is where references, constraints, audience behavior, timeline, and success criteria all come into focus.

What we shape

Creative direction, aesthetic language, story beats, technical surfaces, and a rough plan for how the work should be produced.

What helps

Visual references, video links, brand assets, CAD or venue drawings, stage plots, prior content, and any must-hit moments.

What you approve

Direction, timeline, scope, and statement of work before we move into asset creation.

Why it matters

The best custom work comes from a shared target. This phase prevents expensive creative drift later.

Phase 02

Drafting

Once the direction is approved, we build the first real pieces of the world: still frames, 3D models, material tests, lighting studies, format plans, and the custom components that make the project specific to you.

Visual assets

Art boards, scene stills, style frames, object studies, motion references, and surface-specific look development.

Technical assets

Modeling, layout, pixel maps, deliverable specs, media server assumptions, and the format plan for each output.

Client checkpoint

Written approval of the drafted assets before full rendering and production begins.

Personalization

This is where the project stops being a moodboard and starts becoming your product, your room, your audience, your show.

Phase 03

Production

With the concept and assets approved, we finish the content. Animation, rendering, compositing, editing, formatting, and revisions happen against the agreed creative target and technical delivery map.

What moves forward

Approved stills become animated sequences, loops, show moments, mapped scenes, and final media packages.

What affects timing

Pixel resolution, frame count, render complexity, review speed, and whether concept-level changes enter after approval.

Change control

If the core direction changes here, we pause and define the budget and schedule impact before pushing ahead.

Visibility

You see production progress as the work renders, so final delivery does not arrive as a mystery box.

Phase 04

Delivery

The final work is delivered in the formats the project needs, with programming support available when precision matters onsite. Content is not truly done until it behaves correctly on the real surface, rig, display, or system.

File handoff

Downloadable cloud delivery, physical drive delivery when required, and organized files for the client, operator, or venue team.

Programming

Media server setup, onsite alignment, playback testing, mapping refinement, cueing, and show integration when scoped.

Execution

We help protect the last mile: color, framing, scale, latency, file formats, and the live conditions that can change everything.

Result

A finished visual system that is customized, approved, technically prepared, and ready to meet the audience.

Brand activations

Product story, guest flow, photo moments, sponsor rules, and surface-specific projection or LED planning.

Artist visuals

Show structure, music cues, stage layout, content packs, loops, intros, transitions, and touring file discipline.

Immersive spaces

Room geometry, visitor perspective, install constraints, playback systems, maintenance, and long-running reliability.

Enterprise events

Messaging hierarchy, keynote timing, stakeholder reviews, screen formats, rehearsals, and technical show control.

Approval rhythm

Clear checkpoints keep the work moving forward.

Direction Discovery approval locks the story, aesthetic, timeline, and scope before deeper production begins.

Assets Drafting approval confirms the custom models, stills, materials, themes, and output plan.

Production Rendering approval keeps revisions focused on the agreed creative, budget, and schedule.

Execution Delivery and programming confirm the work is formatted, organized, tested, and ready for the real environment.

Bring us the puzzle.

Tell us what you are launching, showing, mapping, or building. We will help shape the creative path and the technical plan around it.

Start the conversation